What
is Search Engine Submission?
Search
engine submission is when you
give a search engine or Internet
directory your URL (website address)
for the search engine to include
it in its database of keywords.
So, when somebody searches for
a word or group of words the search
engine will produce a listing
of all sites that contain those
words. If you have those keywords
your site will be in that list.
However,
because there are billions of
websites, just about every keyword
you search for will bring thousands
of listings. With so much competition
it is very difficult to get listed
in the first positions, and here
is when search engine optimisation
comes to the rescue.
What
is Search Engine Optimisation?
It
is vital that your site has been
search-engine optimised before
submission. Search engines have
certain rules to list search results.
In brief, they always list first
the sites thought to have more
relevance to the keyword being
searched for.
How
do they think one site is more
relevant that another? Well, among
other things, their ‘crawler’
or ‘spider’ counts
how many times each keyword is
found in each page, the relevance
of the keyword on the page, etc.
For example if your keyword is
found on the title of the page
it will have more relevance that
if it is only found in the text.
There are also other rules, like
how many relevant sites are linked
to your page, if the keyword is
found in the link, etc.
Because
of the strong competition and
many people trying to “cheat
the system”, search engines
have tightened their rules and
usually change them from time
to time. Also different search
engines have different rules.
The
process of Search Engine Optimisation
should include the analysis of
the whole content of your site.
It should also include several
other techniques that as a whole
can provide a top ranking for
your website. The process can
be quite tedious, and is usually
part art and part science.
What
about automated submissions offering
top rankings?
There
are many Internet companies offering
top search engine rankings by
automated submissions to hundreds
of search engines and directories.
Prices are usually very affordable
from $59 dollars to a few hundreds,
which makes the service very tempting.
Many of our customers have asked
us if they should buy this kind
of service. The answer is a complex
one.
For
instance, when you use an automated
service, thousands or URLs are
submitted from one IP address.
The search engine detects that
this IP is submitting thousands
of pages and it can ignore them
or even ban them.
However
there are some services that claim
to take care of this and of other
problems associated with automated
submissions.
Some
services can submit your site
every month. Some search engines
consider that this falls into
the category of spaming, and may
as well remove your site from
their database and black list
it.
It
is always safer to take the time
and submit your site manually.
Some
other general rules:
- ·
Submit no more than 2 pages
per domain per day that focus
on different keywords to avoid
‘spamdexing’.
-
Avoid submitting more than 30
pages per domain at any time.
-
Follow the rules outlined by
each engine carefully.
Here
is a list of the major search
engines and the link to their
submission page:
Google
www.google.com/addurl.html
The top search engine. Can take
8 to 12 weeks for your page to
get indexed. It is important to
have good keyword linking inbound
and outbound to help with the
ranking. Google also have AdWords,
in which you get advertiser listings
with no set-up fees or a minimum
fee, and you
just pay by the click
Altavista
http://addurl.altavista.com/addurl/default
Search results are now powered
by Yahoo! Search Technology.
AlltheWeb
www.alltheweb.com/help/webmaster/submit_site
Search results are now powered
by Yahoo! Search Technology.
Lycos
http://searchservices.lycos.com/
Pay-Per-Click Advertising with
AdBuyer. Promote your business
on top internet properties including
Lycos, HotBot, Tripod/Angelfire,
and more.
MSN
http://advertising.msn.com/searchadv/default.asp
Advertise your site with Overture
or
with keyword-targeting search.
It has
also a "Sponsored Sites"
section.
EntireWeb
www.entireweb.com/submit_site/
It provides a Free submission
and a Express inclusion within
2 business days
DMOZ
http://dmoz.org/add.html
Open Directory Project, it supplies
data to Google and other directories.
It may take a few weeks as each
submission is human revised for
inclusion.
Yahoo!
http://docs.yahoo.com/info/suggest/
Yahoo! now powers Altavista, AlltheWeb,
Overture and Inktomi.
Yahoo! also have a local directory
for businesses
http://au.local.yahoo.com/submit.html
Looksmart
http://submit.looksmart.com/
Updates many popular directories,
paid inclusion and advertising
available.
Answerz
Australian and New Zealand search
engine, now powered by Google.
Submissions have to be done through
Google.
WebWombat
http://www.webwombat.com.au/submit/
Australian search engine, has
an express submission.
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