web design Melbourne Australia


Web design, website development, e-commerce, Internet marketing, database solutions, Melbourne, Australia

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web design Melbourne Australia



In brief, what's the normal flow for creating a web site?

  You feel attracted to the idea of having a website
Discussion with designers on the nature of the website
Decision to have a website
Getting a 'domain name'
Agreement with designers on conditions of execution of the work
Handing of material to designers
On-going consultation between designers and owners of the site
Getting a 'dial-up' Internet connection
Getting a 'virtual Hosting Internet Provider'
Delegating your domain name hosting location
Up-loading your site to your virtual host
Testing & approving your site
'Publicizing' your site (registration in search engines)
Maintaining your site
Making money with your site.

What do I need to give the web designers?

  Images (photos, drawings, logos)
Sounds (voice, music, special sounds)
Text (from brochures, newsletters, papers, information about your business, etc.)
General (or detailed) ideas about the lay-out
Copyright documentation (from people that may own the material)
List of 'keywords' for registering in 'search engines'
List of Internet sites for which you wish to provide links through your site.
Account details necessary for accesing your space at your hosting ISP. (Optional)

Do I have to keep talking with designers during the construction of my web site?

  Definitely yes. A constant communication will be necessary for arriving at a good result. However, the construction of a website, thanks to appropriate software tools, doesn't take that long. It's very important for you to look at the site often until it's ready, (and afterwards as well).

What's a 'domain name' and how do I get one?

  You can have either a proper 'domain name' or simply a space to put your site. If you need a proper domain name (what's advisable for a business), someone has to obtain the name from a national Internet authority.

If you are getting your name in the USA (www.yourname.com), you don't need a company or business name formally registered (although to play safe it's better if you can show one).

If you are getting your name in Australia, you need to register an almost identical business name. Sometimes you can get your domain name through the ISP that will host your site.

Registration of domain names is growing exponentially, and to insure you get the name you want you must get it as soon as you think of having a site. You can even register a domain name and 'park' it at some virtual hosting ISP until you are ready to have a website. (Sometimes this 'parking' is free). Once you register the domain name, you'll end up with an IP number associated with it. You have to pay the registration every 2 years to continue having your domain name registered.

What should I talk with the web designers on conditions of execution of the work?

size of the site,
character of the site,
objective of the site,
type of site,
number of images,
copyright issues,
type of virtual server,
what you wish the designers to manage for you, and
other relevant matters.

What's a 'dial-up' Internet connection?

  This has nothing to do with the hosting of your website. You dial a phone number to access your 'dial-up' ISP to surf the web, or to send/receive e-mail. (You may be also connected to your ISP through 'cable modem' or a dedicated phone line). If you have a normal modem connection, your 'dial-up' ISP must be accessible through a local call to avoid large STD rates.

How do I get 'web space' for my website and what's a 'Virtual Hosting Internet Provider'?

  If you are not going to host your own site yourself, either you or the designers must get the space from an ISP to host your website. Usually you need a minimum of 5 Mb, however depending on the size of your site you may need more. Your Hosting ISP can be anywhere in the world. It has no practical advantage if it is local, except that you can call for questions or support easily. Nevertheless, this is so rare that can hardly be considered an advantage. Your hosting ISP will provide you of one or more IP numbers that are associated with his/her site. Later in time, you'll need those IP numbers to carry out the 'delegation'.

What's that of delegating?

  Once you have your domain name (and your IP number), and the IP number(s) and name of your virtual hosting ISP, you need to tell someone about this. In fact, you tell the national Internet authority from which you got the domain name. That national authority will enable the association between your name and IP number to your hosting ISP. It's like having a mailbox at certain branch of the post office assigned to your name.

How do I up-load my web site to my virtual hosting server?

  Once your site is ready, it needs to be 'up-loaded'. 'Uploading' means sending information. 'Downloading' means getting information. You up-load through FTP ('File Transfer Protocol) service software. Your web designers can take care of that if you wish.

What's involved in the testing of a web site?

  Once your site has been uploaded, it needs to be tested and tuned-up accordingly. This stage has to have your cooperation as only you can say if your are happy with your site. It is also useful to have other people to try your site out and notice their reactions and suggestions. The elements to test are:
Spelling (shame on the designers if you catch spelling mistakes, even if you provided the text)
Wording (Does the information sound right? Any inaccuracies? Any statements that could offend someone?)
Colors (Do the colors (colours) show OK? Do the colors (colours) reflect the image of your business?)
(Do the images match the text? Do they have the right quality and size? Do they load quick enough? Is the logo OK?)
Animations (Are they relevant or distracting? Do they play OK? Do they load quickly?)
Sounds and music (As for item above)
Navigation (Is navigation of the site easy and logical?   Are navigation buttons obvious enough?)
Interactivity (Are there satisfactory ways for your visitors to communicate with you? Does the site react to visitors' wishes? Does the site provide of acknowledgment to visitors' messages?)
Validation (Does your site allow for visitors to be told when their input is invalid? Does the validation take place on the spot, or do users have to wait for the server to validate?)

What is to 'publicize' or register a website with search engines?

  So, now with you have a fantastic website, but guess what! Nobody knows it exists. Big deal! When people surf the web, they usually 'search' for something specific. You want to be found when they are looking for something you offer.

Usually the best 'search engines' automatically will eventually discover your site and put it into their database. They do that through programs called 'crawlers', or 'robots, or 'spiders', and other things. However, this may take time, as there are thousands of new pages and sites everyday.

What you do is register your site in the 'search engine' directly. You build a list of 'keywords' that you give the designers well ahead of time. The designers will incorporate those words into the pages of your site. The 'search engines' will use this list to index your pages, and voila! The web surfers will find you. That is, hopefully, anyway. This process can be slightly tricky.

A good way of advertising your site is to place its name in every piece of stationary you have, including business cards. You can also put it big and very visible in your shop or business location. You can have stickers printed. You can have it painted on cars, trucks, etc. You can also print it on mouse pads that you can give away, etc. etc. There are also more expensive ways of advertising. You must decide what amount of resources you are going to allocate to advertising your site depending on the objectives you have in mind.

Why do I need to 'maintain' my website?

  Now you have your site up and running. Your first users have praised you for your site (something that hopefully you've let your designers know). However, in the near future your visitors will want to see new things every once in a while. You'll have new information to publish online, or things to change in your site. You accomplish this 'maintaining' your site. You can maintain your site yourself if the changes or additions are simple, or have web designers do it for you. Commonly, you'll need to prepare the 'raw' information in such a way that it has good quality, the right colors, and small size footprint. This is often known as changing the information from 'raw' into 'Internet-ready'.

Can I really make money with my website?

  There are three main ways to make money with your site.

The first one is through gaining image or status: "A business with a website is a trustable, solid business ahead of the pack!". If this is true or not is another issue. This works pretty much as normal advertising.

The second way is through a more practical fashion: You're providing information about your products and services. You're also getting feedback from your customers and clients. You are also getting orders and expressions of interests through your site. If you have a full-blown e-commerce site, this will be a major source of income at some point, but even if you only have low-level sales, the site will usually pay by itself.

The third way is through selling advertising space in your site. The more popular your site is, the more expensive your space can be, and the more money you make out of it. This source of income is not easy to develop. You need to invest heavily in advertising and you need to offer extra 'goodies' to keep attracting people.

Is it to provide links through a website important?

  One of the most welcomed and thoughtful gifts you can give your visitors is to offer them the possibility to jump to other sites that have complementary information. You can use this service as a hook to attract new visitors, and promote repeating visits from old users. Any research time spent on collecting a good list of relevant sites is time very well invested.

Will a website look different in different browsers?

  Yes. HTML is not a 'lay-out' language. It doesn't tell browsers how thing should look. It's up to the browser how it will interpret the instructions. Quite a disappointment! Isn't it? The look may not even be the same with different versions of the same browser. The designers should make sure that at least the site will be OK with Netscape and Explorer which cover above the 90% of cases.

Also different versions of JavaScript scripts will behave differently, or will not work at all in some versions of the same browser. Sometimes it may be necessary to provide alternative sites for different versions. This solution must be avoided as it increases your costs. You'll also get different results with different video cards and resolution settings, and with different operating systems.

Do I need a secure server to sell through Internet?

  Not really. However, you need a secure server if you are going to receive credit cards numbers on-line. Well, you don't even really need it in this case, but it is a fairly trustable guarantee that your customers' or clients' credit card numbers are not going to fall into the wrong hands. To have a secure server service is not that expensive. In fact, you may not even notice the cost of it.

Do I need a full-blown e-commerce solution to sell through Internet?



Not necessarily. You need it though, if you are going to be receiving many credit card numbers on-line constantly. In this case you want to get the transaction checked and approved by the bank automatically, and what's best, credited to your account. The investment for these solutions may vary from rather high to very high. A typical example of the latter case is www.amazon.com

What are 'ShockWave' files?

  The 'ShockWave' file format has been developed by Macromedia. ShockWave files 'stream' (they play as the information comes, instead of waiting for the whole file to download). This makes them very convenient for large files, such as games, or animations. They can be interactive, they can even handle databases, and most modern browsers have the plug-in to play them. This technology is a very serious challenger to standard dynamic HTML format. They also compress sound files up to 1 to 70! Please visit www.shockwave.com if you want to have a look, or click here to see a ShockWave game from our site.

What are 'Flash movies'?

  'Flash movies' is another file format from Macromedia. They are very similar to ShockWave but they use 'vector' graphics. 'Vector' graphics are small, they are displayed through decoding a compressed set of instructions that depict the image. On the contrary, 'bit-mapped' images are large files that contain the information that you see on your screen pixel by pixel. They can be compressed, but never to the extent of 'vector' images. 'Flash movies' also 'stream'.
web site design

What our customers say about us:

"The feedback for the site has been great! Our site always lists within the first 10 places with the major search engines and we now have over a thousand visitors per month. Our site appears everywhere."

Trudy Fleming Director
TRF Group Pty Ltd
(Business to business and business to end-user)



... your success is our business ...